The lack of clarity in the operation: a slow business suicide

In business, decision making must be based on facts. It seems obvious, but in the last few years that I have gotten to know hundreds of businesses dedicated to integrated pest management, it is apparently based on hunches and desires. Forebodings and desires such as: “I hope the technician does the job as instructed,” “I hope they are not using the supplies in other activities,” “I hope I can submit the service report in my auditable account at the end of the month,” “I hope this large client chooses me.” There are two key components in decision making: Effectiveness and Speed. Let's understand effectiveness as how close we got to the targeted objective, and speed and agility to carry out our execution of the decision (and obviously the making of it). Making decisions based on facts increases effectiveness, knowing these facts in real time gives us speed. Without knowing the reality our decision is a shot in the dark. Bad business decisions cost time and resources (money!). In the Information Age that we live in, this works against us, because I assure you that there are IPM companies that can know at all times and from anywhere what is happening in the field. Not being competitive in this time is killing our business little by little. These IPM companies have the advantage because their decisions and commercial proposals have a very powerful differentiating factor. When you reduce the times and costs of collecting, formatting and presenting information, you can deliver a higher quality service, without necessarily increasing your prices. When you transmit this service with added value and even a competitive price to your clients, you stand out from the rest. In the last conferences that I have participated as a speaker, and which can be found on the YouTube channel: Rupipest Software IPM, we talked at length about the importance of de-commoditizing your company. This means not doing the same thing as everyone else without some advantageous difference. And no, I don't mean that you do the same but cheaper. The price war is a race to see who can reach the abyss the fastest. I mean that as an innovative business, your proposal must include something that is not easy to achieve, and this is making agile decisions based on real information. This is where Rupipest comes in with IPM Digital Transformation. Being able to standardize your processes in the field in a very flexible way and having real-time monitoring of what your technicians are doing facilitates internal evaluation to continually improve, in an organized and articulated way. This saves an incredible amount of hours, and the hours worked you know have a cost. Not to mention the errors (and omissions and inventions) when collecting the information. As one of my users says in his testimony: it doesn't matter if the company is still small, adapting to an appropriate way of working helps you grow without escalating problems. Many companies discover hidden defects, hidden costs and opportunities for improvement by having greater clarity about their operations. This is saving resources. The interesting part is that implementing technology has another benefit, which is increasing the value of your services. A client (especially those auditable ones) who receives two similar quotes (dollars more dollars less) but one of them allows them to know in real time what is happening in their facilities. Which do you think has the best chance of being approved? I think the same. Making life easier for your customers is an important differentiator. This translates as an increase in sales. A few weeks ago we interviewed the safety management at a food grade plant, precisely another user of ours, and he shared his experience with us. You are especially valuable as you are a complex, but very happy customer (and who wouldn't want more customers like that?) from your current pest control provider. This interview is especially valuable since you know both sides of the coin. The experience of my user, a pest control company like yours, and the experience of its client. It is pure gold to know both sides because you have the complete figure. Clarity and speed have allowed my users to exponentially improve their businesses, I have seen this in the ten Latin American countries where they are located. And do you feel ready to take that leap into the IPM digital transformation? If so, I would like us to be able to talk face to face in a completely free virtual Zoom session. To do this, it is as simple as scanning this QR code: Your digital transformation starts today, see you on the other side.